The Public Investment Fund, Saudi Arabia’s sovereign wealth fund, has unveiled a multi-year strategic partnership with the Association of Tennis Professionals, the UK-based men’s tennis regulating body, as the Kingdom’s position increases in the global sporting arena. Under this partnership, PIF will now become the official naming partner for the men’s rankings as well as a partner for the ATP Championships in Indian Wells, Miami, Madrid and Beijing and the season-ending ATP Finals in Turin in addition to the ATP Next Generation Finals to be held in Jeddah. .
The Saudi Public Investment Fund announces a strategic partnership with the Association of Tennis Professionals
