China i2i Group, a Chinese marketing company, partnered with the Saudi Tourism Authority, to enhance its position as a leading global tourism hub. Under the partnership, China i2i Group will work with Flyadeal, a Saudi low-cost airline, and Noon, a UAE e-commerce company, to launch new promotional campaigns targeting international tourists, particularly from key markets like China. These new partnerships were fostered during the Arabian Travel Market 2024, of which the Saudi Tourism Authority secured over 40 new agreements.
Saudi Tourism goes into next phase of tourism development with 40 new partnerships, China i2i Group included
