Sandsoft Games, the game subsidiary of Ajlan & Bros Holding, and NetEase Games announced a ground-breaking new partnership to establish a new joint venture to conduct game publishing, marketing, live operations and esports activities for the MENA region. This joint venture, Stellar Gate Games, unites NetEase Games’ scale, highly successful portfolio and international operations with Sandsoft’s global expertise and deep knowledge of the MENA region. The partnership is expected to play an important role in supercharging the growth of the games industry in MENA, one of the fastest-growing regions in the world, and contributing to Saudi Arabia’s Vision 2030 for economic and social reform.
Sandsoft and Netease Games Team Up For Joint Venture to Publish Games in Fast-Growing Mena Region
