NEOM, the Saudi developer and manager of a new urban project being built in Saudi Arabia, began its “Discover NEOM” tour in Beijing on April 15 and Shanghai on April 17. The event was organized in partnership with the Beijing and Shanghai branches of the China Council for the Promotion of International Trade, a national trade body under the Chinese Ministry of Commerce. More than 500 senior business and industry leaders attended its exhibition in Beijing and Shanghai with more than 100 companies participating in its construction-focused forum.