Kuaishou Technology, China’s second-largest short video and live-streaming platform operator, plans to set up an office in Riyadh, Saudi Arabia as the company seeks to expand into the Middle East. Apart from the MENA region, Kuaishou Technology is looking to expand into Brazil and Southeast Asia to tap into the large pool of population with strong purchasing power. These overseas markets will see more advertising and e-commerce elements on the app.
Kuaishou Technology to open an office in Riyadh as the company eyes the Middle East
