Keeta, the international arm of China’s Meituan, has rapidly become the third-largest food delivery platform in Saudi Arabia, capturing 10% market share within four months. Using aggressive price-slashing strategies like vouchers and free delivery, Keeta has disrupted the local market, challenging dominant platforms like HungerStation and Jahez. This success follows its victory in Hong Kong, where it toppled Foodpanda and Deliveroo. Keeta’s rapid expansion raises questions about its sustainability and ability to compete with international giants like Talabat and Deliveroo. Analysts suggest that Keeta must adapt to local cultures and leverage technology for long-term growth as it plans to enter other Gulf nations and potentially expand further globally.
Keeta becomes Saudi Arabia’s third-largest food delivery platform in four months
