Saudi Arabia has partnered with F5 Shanghai to launch a new tourism campaign targeting Chinese travelers, supporting the Kingdom’s goal of attracting 5 million Chinese visitors annually by 2030. The campaign is based on the promotional film “Saudia, Immerse Your Soul in Arabia” (Saudi Arabia, Immerse Your Soul in Arabia), which presents the Kingdom as a destination where rich heritage meets future development. The campaign uses a child’s perspective to tell the story, emphasizing emotional connection, cultural depth, and family experiences. The initiative aligns with Vision 2030 and reflects Saudi Arabia’s strategic focus on China as a key outbound tourism market.
Saudi Arabia launches tourism campaign to attract 5 million Chinese visitors by 2030
