The Saudi Tourism Authority concludes its first promotional tour in China

The Saudi Tourism Authority completed its first roadshow in China with 13 partners, including destination management companies, hotels, and airlines. The roadshow included a series of conferences, events, roundtable discussions, and social gatherings that resulted in more than 20 strategic partnerships. Saudi Arabia aims to attract 100 million visitors annually by 2030. China is expected to become one of the three largest tourism markets in Saudi Arabia.