The Crown Prince: Announces the establishment of “Trojena”, the global destination for mountain tourism in Neom

Prince Muhammad bin Salman bin Abdulaziz, Crown Prince and Chairman of the Board of Directors of NEOM, announced the establishment of “Trojena”, the new global destination for mountain tourism, within the framework of NEOM’s plan and strategy to contribute to the support and development of the tourism sector in the region.

Crown Prince Mohammed bin Salman bin Abdulaziz said: “The Trojena project will contribute to redefining the concept of global mountain tourism by providing an environmentally friendly tourism system in all its dimensions, in line with the objectives of the Kingdom’s Vision 2030 to enhance the quality of life and provide a safe and healthy life for all. We sought to activate global efforts in preserving the elements of nature, and “Trojena” will constitute an important and qualitative addition to tourism projects in the region, based on the optimal investment of geographical and environmental diversity in the various regions of the Kingdom according to advanced modern visions, and in a manner that contributes to diversifying the sources of national income and benefiting from natural resources, developing and preserving them for generations. coming.”

For his part, the CEO of NEOM, Eng. Nazmi Al-Nasr said that “Trojena” highlights NEOM’s values ​​and bold plans as a land where nature harmonizes with innovative technologies in a unique global experience.

He added: “The new project is a major contribution to achieving NEOM’s long-term ambitions, by adhering to the principles of sustainability, and harnessing the latest technologies and engineering in its various disciplines, to make NEOM an integrated and attractive destination of a world-class level.”

The Trojena project is a unique engineering innovation that is unparalleled in the entire world, in which the charming nature of the Neom Mountains harmonizes with the developed tourist sites in them, to provide a new unprecedented experience in the world that reflects the future style of living, work, and leisure in Neom. It is also a catalyst for economic growth and diversification. Sources of income in the Kingdom of Saudi Arabia, according to the goals of Vision 2030, as the project will provide more than 10,000 job opportunities, and add 3 billion Saudi riyals to the gross domestic product by 2030.

It is worth noting that NEOM seeks this year 2022 to announce many projects that have different ideas and are consistent in their sustainability, observance of the environment, and achieving balance to shape a future in which living and work are integrated within actual components of sustainability.