Saudi Arabia further rolls out measures to attract Chinese tourists

To reach its goal of 4 million Chinese visitors annually, the Saudi Tourism Authority (STA) has rolled out several key measures, including new direct flights between Riyadh and Jeddah to Beijing, as well as Shanghai to Riyadh. China is now enrolled in Saudi’s expedited e-visa program, and SAUDIA’s 96-hour stopover visa program, offering its passengers a one-night hotel stay in the kingdom. Saudi tourist attractions will also push out tailored travel packages for Chinese tourists.