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Saudi Arabia becomes official partner destination of ITB China 2023

Saudi Arabia is selected as the official partner destination of ITB China 2023, a B2B-exclusive trade show focused on the Chinese travel market that takes place in Shanghai from Sept. 12 to 14. “ITB China presents a distinct opening to develop and strengthen partnerships with leading tour operators and travel agents in China whilst advancing Chinese tourism in Saudi Arabia”, said Alhasan Aldabbagh, head of the Asia Pacific market for Saudi Tourism Authority. Saudi Arabia aims at promoting the kingdom as a prime destination for the Chinese outbound travel market and attract 5 million Chinese tourists to the country by 2030.